Link building is an SEO method to enhance the popularity of a website or a webpage by generating maximum links to it. With the increase in the number of links the popularity of the website increases and this in turn helps it to achieve top search engine rankings. However, as it is very important to bear in mind that creating and generating links to a website is not always easy and places greatly on the shoulders of the webmaster. There are many occasions when the link building efforts of a webmaster fail. Link Building Fails? If you are new to the business of link building and are not sure about the methods to be used then it is better to discuss with the webmaster an out of the box approach to generating inbound links. Failing to acknowledge the importance of the inbound links, s the website will not be able to get the desired results from the search engines. Gaining Back Links It is important to understand that the success and failure of the website will largely depend on the choice of the right kind of anchor text. Usually a suitable anchor text is that which is chosen in accordance with the content of the website and the search terms. If it is the correct choice then the website will achieve top rankings in the search engines. The top search engines include Google, Yahoo, MSN and AltaVista. SEO dont encounter such cases, whenever they are mistaken, due to the surge of the PR and links. Sites with high PR and well linked sites are always confronted with the same tough challenge. Even when the site is not linking back to such trouble makers it will suffer the fate of the other websites that are linking to them. The search engines will pick up the low quality links and give them very small credit. This will mean a link from a high PR site improves the rank of the website in the search engines. Therefore the back links of a website need to be of high quality. Manual link building is the best option for the webmasters. When the webmasters are not able to build the links themselves, then the easiest option is to hire the link building services. The link building services will locate the websites with positive feedback and build a link to the website. Sometimes the links are built naturally by the webmasters, but at times it is advised to put more efforts to keep the links natural. In most cases the links to a website are acquired by putting his links on other websites. The services offer technical advice on the keywords to be used by the webmasters. The webmasters are advised to put the keywords in the title and the anchor text of the links. Another important factor is the proximity of the websites that will contain the link. The sites that are close to each other are more likely to attract the attention of the search engine. The search engines look at the text of the links and the location of the links. To attract the attention of the search engine, use different keywords in each of the link phases. Then, other technical matters such as the structure of the website and the submission process come into play. It is important that the search engines accept the submissions from the popular directories. Another benefit of submissions is that the website appears in the search engine results for many different keywords. Another phase that is more popularly performed is the optimization of the website. The website is made transparent and the concept of the page is explained in ambiguous manner. The webmaster is able to track the progress of the website in terms of the hits and conversions. The options of the webmaster are very flexible. However, if he wishes to track the hits and conversions then he has to choose the right keywords. Choosing the right keywords is achieved with the help of the keyword analysis tools that are available in the internet. The analysis tool allows the webmaster to find out the most commonly searched words and phrases and to track their performance. Many of the search engine optimizers take the help of the article directories to get maximum hits. In these directories webmasters submit the articles relating to their niche and the sites hosting the links to their website. These articles get views and comments and any new submission brings in the visitors. The webmasters can create a network of websites that accept comments and upload the latest RSS feeds. All these activities help in generating backlinks for the website which in turn helps in increasing the page ranking of the website. Choosing the right keywords and the appropriate keyword density is the key to enjoy top listing in the search engines. The webmasters can also engage the services of the professional SEM consultants who can help in choosing the right keywords. The best keyword should be chosen after a thorough research and analysis of the relevant competition and the niche.